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Quantitative and qualitative
research design

A group of employees collaborating together

When it comes to capturing and uncovering deeper, more meaningful insights from your research, combining quantitative and qualitative techniques is considered best practice.

But if you’re new — or want to take your analytical capabilities further — how can you better utilize
these techniques?

In this short guide, we’ll provide you with the foundational knowledge you need to create effective quantitative surveys and carry out qualitative research that glean the most actionable data.

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In this ebook you’ll learn:


  • How to develop great quantitative survey questions
  • Common methods and best practices for qualitative research
  • The best ways to elevate your research using technology

The world’s top brands trust Qualtrics to deliver breakthrough experiences